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Your search for Susan Cushing returned 10 results.
Why B2B Magazines Make A Great Investment
It’s no secret, along with the joys and convenience of the World Wide Web, it’s popularity has effectively been the death knell to most printed publications. As long-time magazine titles slowly disappear from the newsstand, there is one genre that has never been more successful. Trade publications, both newspapers and magazines have actually gained in popula...
Working From Home Part 3: Maintaining Work-Life Balance
Work-Life Balance. Separating the personal from the professional. It’s always a balancing act, budgeting time for family, friends and self while ensuring that you’re taking care of business. It’s not a new problem, although as technology has advanced making us accessible anywhere at any time, it seems demarcation lines are blurred. For previous generations, ...
Working From Home Part 2: Creating a Distraction-Free Work Environment
There are numerous reasons why working from home can be beneficial. However, to make sure your business and good reputation do not suffer, it’s wise to consider all possible problems you could encounter. In the last discussion we advised an honest self-evaluation as to whether or not you are truly disciplined enough to keep yourself on task without benefit of ...
Working From Home Part 1: Are You a Self-Starter?
Ahhhhh...working from home! In theory, it sounds like a dream come true. In many ways, the idea of working from home is similar to letting your 9-year-old draft the meal plan. You may be pleasantly surprised with what she dreams up or you may be looking at seven days of junk that leaves you queasy. Working from home is only for the true self-starter, who can make ...
Researching Your Market: Is There a Place for You?
Even the best ideas can fail if there’s no market for them. Before starting a business make sure you’ve done some research. It doesn’t cost a dime and can save you money, time and stress. Before taking the plunge do a little online browsing, talk to friends and other business owners and answer the following four questions: Is there a market for what ...
Ready To Be Your Own Boss?
When asked, virtually everyone will respond that, “Yes! Of course!” But how do you know if and when you really are ready to take that leap to be your own boss? Not everyone is really cutout to be an entrepreneur. Not everyone wants or can handle the responsibility. On the other hand, there are many people who may have considered the idea but are really not ...
The TMM Advantage for New Publishers
Despite the ever-increasing demand for MORE – more news, more information, more gossip – startup magazines are among the highest failure rates. That’s where having a corporate partner makes all the difference. In all the key areas that point to success, our publishers are not alone but backed by a full staff of advisers, writers, designers, and social media ...
New Year’s Resolution: Converting Leads
New Year's is not just the time to evaluate your personal goals. Sit down and take the time to consider your business and career goals as well. This can take a lot of different forms. Your focus may be on better work-life balance, on higher income or on something completely different. No matter your goal, you need to take the time to (1) write it down and (2) break ...
A Time for Giving Back
Predictably, given the holidays are upon us, this blog will talk about something you’re undoubtedly seeing in many places in many forms. Giving. It’s the word, other than sales, you’ll hear the most right now. I’m sure no one needs to remind you to acknowledge your clients and those who have helped you build your business throughout 2016. But actually, ...
Clearing the Hurdles to Appointment Setting
You know you have a great product. More importantly, you know that once you’re face-to-face with a prospect, you have an excellent chance convincing them your product is great. The problem is, getting that face-to-face meeting. If we’ve learned nothing else from the recent political campaigns, it’s that we all hate the invasion of a sales call. Above all ...