Sales Touch: How to Keep in Touch Without Being a Pest
You’ve been hitting all the best networking events, making cold calls, and even a few sales presentations, but all you have for your efforts is a stack of business cards. Would be, could be, clients, for whatever reason, weren’t quite ready to commit. Here’s the truth: The longer you leave those cards lying around, the longer those cards lie around, the more likely they’ll forget you! So, what to do? Stay in touch. Seems simple, ...
The Pros & Cons of Working on 100% Commission
When most people set out looking for a career, they are looking for the 9-5, salary position. They want stability and a regular paycheck. For the more entrepreneurial among us, starting a business or working as a contractor is a great alternative. Looking beyond the traditional career, we'd like to take a closer look at the type of entrepreneur who works as a contractor making 100% commission. No Income Ceiling While working as a contractor ...
Mastering Networking Events
We’ve all heard the statistics claiming that most people fear public speaking more than death. Well, for many, the idea of attending a networking event can be almost as traumatizing. But it doesn’t need to be! When you think about it, you’ve actually been “networking” since your days in the sandbox; the only difference now is that you have a very specific purpose and, ideally, a target audience in mind. Regardless of whether ...
Leveraging Your Network for Your Business
You've decided to start your own professional services business. You've completed all the paperwork and are ready to start working with clients. The question is where do you start to get clients? Following is a brief outline of some ways to use your current network and grow your network to benefit your company. Friends & Family When you launch a business, those closest to you are invested in your success. Reach out to each of them and ...
The Marketing TOOLBOX
For a marketing consultant, access to a diverse marketing toolbox will ensure that they are able to meet the needs of a diverse clientele. Here are some of key weapons to have in your marketing toolbox: Traditional Branding. Professionals and companies alike need to get their brand and name out there. For professionals like attorneys this can be done in a variety of ways to ensure that they reach their specific clients. For some, ...
A Day in the Life of a Publisher: Managing Your Calendar
Here is a brief outline of a day in the life of one of Target Market Media's publishers. 6-7 a.m. Go for daily run. 7-8 a.m. Review emails and list of tasks for the day. Send follow-up emails to a few pending sales. 8-9 a.m. Participate in a publisher conference call. Pick up new sales tips and discuss recent challenges with publishers. Share ideas that help grow the businesses of your fellow publishers. 9-10 a.m. Perso...
Print Versus Online Publications
Print publications and online publications have their pros and cons like anything else. Each serves a specific purpose and reaches a target audience. Understanding the major differences between the two can help decipher why each is important to a publishing company and which is best suited for a company’s purposes. Print Pros: A tangible copy. Whether you wrote, published or simply bought it, that print publication is yours to keep. It ...
The Right Sales Technique for Your Business
Many people establishing a business seek out the best practices for obtaining sales and marketing. In doing so, there are plenty of options available. From a sales standpoint, you often have the option of outside sales or inside sales. These techniques are exactly what they sound like: opposite. Outside Sales Outside sales focus on the business owner or representative of the company scheduling face-to-face meetings with their target ...
Working From Home: Flexible & Savvy
With the expansion and adaptation of technology in the workplace, more positions are becoming flexible in telecommuting practices. Where once we held face-to-face meetings, now we can host them via Skype or other interactive video conferencing. What was once mailed or faxed can now be sent via email or text message instantaneously. These are the reasons more professionals are working from home. While this new "tech" world is unearthing ...
6 Questions: Are you ready to go into business for yourself?
For those of you frustrated with the 9-5, you may be considering launching into business for yourself. Following are the 10 questions to ask yourself before submitting that resignation letter: #1 - HOW MUCH MONEY DO YOU NEED TO GET STARTED? Capital is a first consideration for any business person. Not only do you need to consider how much you have to invest in a company (or how much you could feasibly borrow), you need to consider how ...