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Time to Make a Change? Knowing When to Make a Career Transition
We've all been there. You've been with your company for x number of years. Maybe you've progressed as far as you can. Maybe you've hit your income potential. Maybe the work-life balance isn't working. No matter the "maybe" you're considering, it may be time to make a career transition. Is it Time to Make a Change? The first step in any career transition is making ...
The TMM Advantage for New Publishers
Despite the ever-increasing demand for MORE – more news, more information, more gossip – startup magazines are among the highest failure rates. That’s where having a corporate partner makes all the difference. In all the key areas that point to success, our publishers are not alone but backed by a full staff of advisers, writers, designers, and social media ...
Take the Next Step to Build Your Publishing Empire
Feeling like you’ve reached your income peak or have plateaued? Or, maybe you’re just looking for a new challenge. You are not alone! Around the world, magazine publishers are striving to adapt to the challenges and opportunities presented by economic shifts. But here’s the good news-there is no shortage of consumer demand for their core offering of news and ...
Special Issues: Spice Up Your Magazine
Who isn’t familiar with the Swimsuit Issue of Sports Illustrated? One of the most anticipated issues of the year, this has proven to increase ad sales as well as circulation. Some research sources report as much as a 35 percent increase in revenue. Just because yours is a business-to-business publication doesn’t mean this approach can’t be equally profitable ...
Successful Publishers: Developing Your Business
Launching a new magazine is unquestionably the most challenging part of a publisher’s climb to success. Once you’ve conquered that peak, you’ll focus on production, advertisers, and marketing. But what happens once you have reached that plateau? For the most industrious, the next horizon is developing your business. But where to start? Taking the Delegation ...
Joining the Social Media Fray Could Backfire on Your Business
Even the most passive among us have an opinion about politics, religion, the best NFL team-well, virtually everything. But beware! Even a seemingly benign comment on your social network page could backfire on your business. We tell our children (hopefully!) to be cognizant of what they include on their public pages, because at some point, a university, job, or ...
A Time for Giving Back
Predictably, given the holidays are upon us, this blog will talk about something you’re undoubtedly seeing in many places in many forms. Giving. It’s the word, other than sales, you’ll hear the most right now. I’m sure no one needs to remind you to acknowledge your clients and those who have helped you build your business throughout 2016. But actually, ...
Clearing the Hurdles to Appointment Setting
You know you have a great product. More importantly, you know that once you’re face-to-face with a prospect, you have an excellent chance convincing them your product is great. The problem is, getting that face-to-face meeting. If we’ve learned nothing else from the recent political campaigns, it’s that we all hate the invasion of a sales call. Above all ...
What Advertisers HATE About Media Reps
Having been a media buyer, this is a very easy topic to write about. To be blunt, most advertisers consider media sales reps as necessary evils. The trick is to try to avoid those things that drive them crazy, and can actually cost you the sale. Tip No. 1 – Don’t Confuse Confidence with Pushiness Remember one simple thing: they don’t care about your sales ...
Sales Touch: How to Keep in Touch Without Being a Pest
You’ve been hitting all the best networking events, making cold calls, and even a few sales presentations, but all you have for your efforts is a stack of business cards. Would be, could be, clients, for whatever reason, weren’t quite ready to commit. Here’s the truth: The longer you leave those cards lying around, the longer those cards lie around, the ...