Frequently Asked Questions
Following are some frequently asked questions about the publishing opportunity with Target Market Media. For additional questions, contact the corporate office.
- IS THIS A SALES POSITION?
Yes, the magazine gains revenue through the sale of advertising and other unique marketing products. The primary role of the publisher is obtaining revenue for the magazine and producing a regular printed issue. Additionally, the publisher is responsible for maintaining relationships with advertisers and ensuring that their needs and concerns are addressed.
- HOW AM I PAID?
This is a 100% commission opportunity. The publisher is not an employee of Target Market Media; the publisher is an independent contractor who enters into an agreement with Target Market Media. The publisher will be paid commission based on the sales that are contracted and payments made to TMM.
- WHAT IS THE TRAINING PROCESS?
TMM offers a regular online training program for those who pass the interview process. The webinar spans several days. In order to become a publisher with TMM, the individual must complete the training program. Following the online program, the publishers will be given a checklist to follow in order to find success in the program as well as consistent conference calls offering sales training.
- WHAT IS THE AVERAGE STARTUP TIME TO CLOSE THE FIRST ISSUE?
The startup time for a market varies greatly. The time frame depends on variables like the size and economy of the market as well as the ability and dedication of the sales person. For successful publishers, the average time from training to the premiere issue is three months.
- IS THIS A FULL-TIME OBLIGATION?
The magazine does require full-time focus from the publisher or his/her staff. The publisher does not individually need to devote their full attention to the production and maintenance of the magazine. In the beginning during the launch of the publication, TMM does recommend that the publisher take an “ownership” position and oversee the effecient launch of a solid first few magazines.
- IS THIS A HOME-BASED BUSINESS?
Most publishers do operate their business from their home office. Some publishers do prefer a more traditional setting and rent an executive office. The choice is up to you. The publisher should keep in mind that the magazine business is operated best “on the road.” In order for a publisher to find success, they should spend the majority of their time on sales meetings, attending networking events and out meeting clients.
- DO I NEED TO WRITE OR EDIT FOR MY MAGAZINE?
The only section that needs to be written for the magazine by the publisher is the monthly “From the Publisher” letter. Besides the publisher letter, the publisher is in an advisory role. You will have the chance to submit the articles and sections you want included in the magazine. TMM’s editorial team will review all articles to ensure they meet the standards of the magazine and to edit them for quality. The publisher’s involvement in the editorial can range from hands-off to very involved.
- ARE THEIR GROWTH OPPORTUNITIES?
Most publishers launch, develop and grow one magazine. For some publishers, after they’ve established their first magazine, they launch a second title or another magazine in a close market. TMM does recommend that the publisher be very close to their market. It is not viable for a publisher to travel to their market. As TMM does have several publication titles, many publishers opt to launch a new title in their existing market if they do decide to expand their business.
- DO I NEED TO FORM A LIMITED LIABILITY COMPANY OR CORPORATION?
Most publishers do operate their business as an individual. TMM can enter into an independent contractor agreement with an individual, a limited liability company, a corporation or a solo practitioner. The publisher can organize their business as they see fit with the guidance of their financial planner or accountant.