Why B2B Magazines Make A Great Investment

Posted on June 1, 2018

It’s no secret, along with the joys and convenience of the World Wide Web, it’s popularity has effectively been the death knell to most printed publications. As long-time magazine titles slowly disappear from the newsstand, there is one genre that has never been more successful. Trade publications, both newspapers and magazines have actually gained in popularity. Business-to-business magazines (or B2B) rather than being usurped by the ...

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The Benefits of B2B Magazines for Sales

Posted on May 9, 2018
B2B Magazines

The magazine industry can be defined by many different factors ... one of the major factors that divide the different magazines available are by readership – B2C and B2B magazines. The business-to-business (B2B) publications are on one spectrum of the magazine industry focusing on trade while business-to-consumer magazines are on the other end. B2B trade magazines have many different benefits for salespeople. KNOWING YOUR AUDIENCE As a ...

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Working From Home Part 3: Maintaining Work-Life Balance

Posted on May 8, 2018
Work-Life Balance

Work-Life Balance. Separating the personal from the professional. It’s always a balancing act, budgeting time for family, friends and self while ensuring that you’re taking care of business. It’s not a new problem, although as technology has advanced making us accessible anywhere at any time, it seems demarcation lines are blurred. For previous generations, leaving the office meant leaving work behind. While that’s slowly been ...

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Working From Home Part 2: Creating a Distraction-Free Work Environment

Posted on April 30, 2018
Distraction-Free Work Environment

There are numerous reasons why working from home can be beneficial. However, to make sure your business and good reputation do not suffer, it’s wise to consider all possible problems you could encounter. In the last discussion we advised an honest self-evaluation as to whether or not you are truly disciplined enough to keep yourself on task without benefit of outside influence such as supervisors or even co-workers. In this installation, I'd ...

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Working From Home Part 1: Are You a Self-Starter?

Posted on April 27, 2018

Ahhhhh...working from home! In theory, it sounds like a dream come true. In many ways, the idea of working from home is similar to letting your 9-year-old draft the meal plan. You may be pleasantly surprised with what she dreams up or you may be looking at seven days of junk that leaves you queasy. Working from home is only for the true self-starter, who can make responsible decisions even without someone looking over his shoulder. The pros ...

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Does Your Home-Based Startup Need a Virtual Receptionist?

Posted on April 25, 2018
home-based startup

You've launched your home-based startup. You've got the essentials - a product, a company name, maybe a website, a phone number, the business cards and a business plan (need help writing that, check out our previous post), now it's time to start thinking about your culture and your customer service. When customers call in do you want them going to your voicemail or to a virtual receptionist? Fielding the Phone The most obvious benefit to ...

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Switch it Up: Evaluate Your Business & Make the Tough Decisions

Posted on April 23, 2018
Evaluate Your Business

You set up your business. You put together a marketing plan. You hired on some help. Then you went about the process of growing your business. Now, it's time to evaluate your business and see where you've succeeded and where you need to make improvements. Step 1: Evaluate Your Business The key to making your business successful is taking the time to measure it. If you don't set up a system to evaluate your processes, products, marketing, etc., ...

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Researching Your Market: Is There a Place for You?

Posted on April 20, 2018

Even the best ideas can fail if there’s no market for them. Before starting a business make sure you’ve done some research. It doesn’t cost a dime and can save you money, time and stress. Before taking the plunge do a little online browsing, talk to friends and other business owners and answer the following four questions: Is there a market for what you’re offering? If you’re considering opening a daycare center and live in a ...

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Ready To Be Your Own Boss?

Posted on April 14, 2018
Be Your Own Boss

When asked, virtually everyone will respond that, “Yes! Of course!” But how do you know if and when you really are ready to take that leap to be your own boss? Not everyone is really cutout to be an entrepreneur. Not everyone wants or can handle the responsibility. On the other hand, there are many people who may have considered the idea but are really not sure it’s the right move. The following questions might provide a good start ...

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Writing an Effective Business Plan

Posted on April 9, 2018
Business Plan

A business plan is the road map to your business. It outlines the plans for growth and the foundation on which the business is placed. This living document, which will grow and adapt along with the company, generally projects 3-5 years ahead. This is an important step in the establishment of your company. Additionally, if you need to seek out investors or get a loan from the bank, having a strong business plan in place will help the individ...

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