Spice It Up With Something Special

Posted on May 4, 2017

Who isn’t familiar with the Swimsuit Issue of Sports Illustrated? One of the most anticipated issues of the year, this has proven to increase ad sales as well as circulation. Some research sources report as much as a 35 percent increase in revenue. Just because yours is a business-to-business publication doesn’t mean this approach can’t be equally profitable for you! You’ll find a gold mine of untapped opportunities when you start ...

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How Successful Publishers Develop Their Business

Posted on April 27, 2017

Launching a new magazine is unquestionably the most challenging part of a publisher’s climb to success. Once you’ve conquered that peak, you’ll focus on production, advertisers, and marketing. But what happens once you have reached that plateau? For the most industrious, the next horizon is developing your business. But where to start? Taking the Delegation Leap In this five part series, we’ll offer you several highly effective and ...

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Joining the Social Media Fray Could Backfire on Your Business

Posted on January 25, 2017

Even the most passive among us have an opinion about politics, religion, the best NFL team-well, virtually everything. But beware! Even a seemingly benign comment on your social network page could backfire on your business. We tell our children (hopefully!) to be cognizant of what they include on their public pages, because at some point, a university, job, or other aspiration might be stymied due to some unfortunate post. So, why not take our ...

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Jump Into New Year With Better Lead Action

Posted on January 19, 2017

As one who breaks more New Year’s resolutions than I actually keep, I may not be the best to offer advice on this topic. However, I can honestly say that those I don’t keep are more personal (losing weight, staying calm in traffic, etc.), but when it comes to my business I’m quite vigilant. But let’s put resolutions aside, and just talk about a last year review. By asking yourself a few pertinent questions (and being honest!) you might ...

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A Time for Giving

Posted on December 21, 2016

Predictably, given the holidays are upon us, this blog will talk about something you’re undoubtedly seeing in many places in many forms. Giving. It’s the word, other than sales, you’ll hear the most right now. I’m sure no one needs to remind you to acknowledge your clients and those who have helped you build your business throughout 2016. But actually, this is more about the other giving. Giving back-to community, friends, family-really ...

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Clearing the Hurdles to Appointment Setting

Posted on December 7, 2016

You know you have a great product. More importantly, you know that once you’re face-to-face with a prospect, you have an excellent chance convincing them your product is great. The problem is, getting that face-to-face meeting. If we’ve learned nothing else from the recent political campaigns, it’s that we all hate the invasion of a sales call. Above all else, remember appointment calls are not sales calls. But let’s assume you ...

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What Advertisers HATE About Media Reps

Posted on November 1, 2016

Having been a media buyer, this is a very easy topic to write about. To be blunt, most advertisers consider media sales reps as necessary evils. The trick is to try to avoid those things that drive them crazy, and can actually cost you the sale. Tip No. 1 – Don’t Confuse Confidence with Pushiness Remember one simple thing: they don’t care about your sales goals; they care about theirs! Of course, you always ask for the order, just ...

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How to Keep in Touch Without Being a Pest

Posted on October 27, 2016

You’ve been hitting all the best networking events, making cold calls, and even a few sales presentations, but all you have for your efforts is a stack of business cards. Would be, could be, clients, for whatever reason, weren’t quite ready to commit. Here’s the truth: The longer you leave those cards lying around, the longer those cards lie around, the more likely they’ll forget you! So, what to do? Stay in touch. Seems ...

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The Pros & Cons of Working on 100% Commission

Posted on October 25, 2016

When most people set out looking for a career, they are looking for the 9-5, salary position. They want stability and a regular paycheck. For the more entrepreneurial among us, starting a business or working as a contractor is a great alternative. Looking beyond the traditional career, we'd like to take a closer look at the type of entrepreneur who works as a contractor making 100% commission. No Income Ceiling While working as a contra...

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Mastering Networking Events

Posted on October 18, 2016

We’ve all heard the statistics claiming that most people fear public speaking more than death. Well, for many, the idea of attending a networking event can be almost as traumatizing. But it doesn’t need to be! When you think about it, you’ve actually been “networking” since your days in the sandbox; the only difference now is that you have a very specific purpose and, ideally, a target audience in mind. Regardless of whether ...

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