Does Your Home-Based Startup Need a Virtual Receptionist?

Posted on April 25, 2018
home-based startup

You've launched your home-based startup. You've got the essentials - a product, a company name, maybe a website, a phone number, the business cards and a business plan (need help writing that, check out our previous post), now it's time to start thinking about your culture and your customer service. When customers call in do you want them going to your voicemail or to a virtual receptionist? Fielding the Phone The most obvious benefit to ...

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Switch it Up: Evaluate Your Business & Make the Tough Decisions

Posted on April 23, 2018
Evaluate Your Business

You set up your business. You put together a marketing plan. You hired on some help. Then you went about the process of growing your business. Now, it's time to evaluate your business and see where you've succeeded and where you need to make improvements. Step 1: Evaluate Your Business The key to making your business successful is taking the time to measure it. If you don't set up a system to evaluate your processes, products, marketing, etc., ...

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Researching Your Market: Is There a Place for You?

Posted on April 20, 2018

Even the best ideas can fail if there’s no market for them. Before starting a business make sure you’ve done some research. It doesn’t cost a dime and can save you money, time and stress. Before taking the plunge do a little online browsing, talk to friends and other business owners and answer the following four questions: Is there a market for what you’re offering? If you’re considering opening a daycare center and live in a ...

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Ready To Be Your Own Boss?

Posted on April 14, 2018
Be Your Own Boss

When asked, virtually everyone will respond that, “Yes! Of course!” But how do you know if and when you really are ready to take that leap to be your own boss? Not everyone is really cutout to be an entrepreneur. Not everyone wants or can handle the responsibility. On the other hand, there are many people who may have considered the idea but are really not sure it’s the right move. The following questions might provide a good start ...

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Writing an Effective Business Plan

Posted on April 9, 2018
Business Plan

A business plan is the road map to your business. It outlines the plans for growth and the foundation on which the business is placed. This living document, which will grow and adapt along with the company, generally projects 3-5 years ahead. This is an important step in the establishment of your company. Additionally, if you need to seek out investors or get a loan from the bank, having a strong business plan in place will help the individ...

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Time to Make a Change? Knowing When to Make a Career Transition

Posted on April 3, 2018
Career Transition

We've all been there. You've been with your company for x number of years. Maybe you've progressed as far as you can. Maybe you've hit your income potential. Maybe the work-life balance isn't working. No matter the "maybe" you're considering, it may be time to make a career transition. Is it Time to Make a Change? The first step in any career transition is making the decision that a change is necessary. Look at your career and your life. Are ...

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The TMM Advantage for New Publishers

Posted on June 13, 2017

Despite the ever-increasing demand for MORE – more news, more information, more gossip – startup magazines are among the highest failure rates. That’s where having a corporate partner makes all the difference. In all the key areas that point to success, our publishers are not alone but backed by a full staff of advisers, writers, designers, and social media experts. COSTS: You’ve heard the expression “cash is king,” well this ...

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Take the Next Step to Build Your Publishing Empire

Posted on May 24, 2017
Steps

Feeling like you’ve reached your income peak or have plateaued? Or, maybe you’re just looking for a new challenge. You are not alone! Around the world, magazine publishers are striving to adapt to the challenges and opportunities presented by economic shifts. But here’s the good news-there is no shortage of consumer demand for their core offering of news and information! This is particularly true for the specialized arena of business-to-...

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Special Issues: Spice Up Your Magazine

Posted on May 4, 2017

Who isn’t familiar with the Swimsuit Issue of Sports Illustrated? One of the most anticipated issues of the year, this has proven to increase ad sales as well as circulation. Some research sources report as much as a 35 percent increase in revenue. Just because yours is a business-to-business publication doesn’t mean this approach can’t be equally profitable for you! You’ll find a gold mine of untapped opportunities when you start ...

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Successful Publishers: Developing Your Business

Posted on April 27, 2017
Delegate

Launching a new magazine is unquestionably the most challenging part of a publisher’s climb to success. Once you’ve conquered that peak, you’ll focus on production, advertisers, and marketing. But what happens once you have reached that plateau? For the most industrious, the next horizon is developing your business. But where to start? Taking the Delegation Leap In this five part series, we’ll offer you several highly effective and ...

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